Things to ponder and shiny new ideas

Friction: Passion Brands in the Age of Disruption

Advertising is one of the world’s most beloved and glamorized industries. Hundreds of books, movies, and even reality TV shows are devoted to it. It consumes billions of dollars a year. But it has a dirty little secret: it is so wildly ineffective that it borders on a global scam. Research proves that almost 90% of traditional TV ads are ignored. Cutting edge platforms like social media fare even worse. In fact, you have a better chance of surviving a plane crash than clicking on a banner ad.

For good reads, Heidi will need to write up a short paragraph of her thoughts on the book. People are looking to her for guidance, they want to know why she chose this book and what she got from it.

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