Advertising is one of the world’s most beloved and glamorized industries. Hundreds of books, movies, and even reality TV shows are devoted to it. It consumes billions of dollars a year. But it has a dirty little secret: it is so wildly ineffective that it borders on a global scam. Research proves that almost 90% of traditional TV ads are ignored. Cutting edge platforms like social media fare even worse. In fact, you have a better chance of surviving a plane crash than clicking on a banner ad.
For good reads, Heidi will need to write up a short paragraph of her thoughts on the book. People are looking to her for guidance, they want to know why she chose this book and what she got from it.
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